[em inglês] I know, I know, InGen are the bad guys. But I couldn’t help it once I thought of the title, so I’m going with it. Won’t happen again!
Unless you live under a rock, you know Jurassic World, the long-awaited fourth instalment of the Jurassic Park franchise, hit theatres on June 11. And if you use the Internet or watch TV, you’ve probably seen a trailer, a tweet, a Facebook post, a video, an interview, an article, a vine, an infographic – you get the idea. For months now, Jurassic World has been everywhere.
Despite the overwhelming popularity of dinosaurs and anything Jurassic Park related, the marketing campaign for Jurassic World has been nothing short of epic. Seeing as I’m a little bit of a nerd (yes, as of this writing I’ve already seen the movie; and yes, I went opening night) I thought it’d be fun, interesting and informative to break down the marketing components of Jurassic World’s digital campaign.
Oh, and in case you were wondering, the marking seems to have worked. Jurassic World made over 500 million during its opening weekend, and set the record for biggest opening weekend at the box office. Ever.
So, what’s special about Universal’s dino-sized marketing effort? More than any tactic, trailer or interview, it’s strategy and execution that got moviegoers interested (and buying tickets) well before the film’s release. Here’s our perspective of Jurassic World’s marketing, as fans and as marketers.
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